This notice explains how scaleyour.email handles personal data for website visitors, enquiries, clients, and B2B prospects. It is practical website copy, not formal legal advice, and should be reviewed by a qualified privacy or legal adviser before being relied on as compliance advice.
Who we are
scaleyour.email is a B2B cold email and lead generation service run by Zac Frulloni. The service helps B2B companies research prospects, build targeted outbound campaigns, personalise emails, manage replies, and book qualified sales calls.
For website enquiries and scaleyour.email's own outreach, Zac Frulloni is responsible for deciding how the relevant personal data is used. For client campaigns, scaleyour.email normally handles data on behalf of the client and follows the client's campaign instructions.
What data we collect
The data we handle depends on how you interact with scaleyour.email and whether you are a client, website visitor, or B2B prospect. It may include:
- Business contact details, such as name, work email address, phone number, company, job title, LinkedIn or public profile URL, and company website.
- Enquiry and sales information, such as messages you send, call booking details, audit requests, campaign requirements, ICP details, and notes from conversations.
- Prospect research data, such as business role, industry, location, public professional activity, company information, buying signals, and brief personalisation notes relevant to a B2B campaign.
- Client campaign data, such as target account lists, suppression lists, reply status, meeting outcomes, and campaign performance information.
- Website and device data, such as pages visited, referral source, approximate location, browser, device type, IP address, timestamps, and cookie choices.
How we collect it
We collect data directly from you when you email Zac, book a call, request an audit, become a client, or reply to an outreach email. Clients may also provide ICP details, target account information, exclusion lists, or campaign instructions.
For B2B prospecting, we may collect or check information from public and business sources. These can include company websites, LinkedIn and other public professional profiles, podcasts, news articles, Google and search results, public directories, data enrichment tools, and client-provided criteria.
When you use the website, some technical data is collected automatically. Non-essential analytics, visitor insight, marketing attribution, and B2B website identification scripts only load after you choose to accept them.
How we use it
We use personal data for the following purposes:
- To respond to enquiries, book calls, prepare audits, and discuss whether scaleyour.email is a fit.
- To deliver B2B lead research, cold email campaigns, personalisation, campaign management, reply handling, and reporting.
- To identify relevant business prospects and avoid contacting people or companies that are not a fit.
- To keep suppression, opt-out, and objection records so we do not contact people who have asked not to hear from us.
- To operate, secure, monitor, troubleshoot, and improve the website and services.
- To measure marketing performance where you have accepted non-essential cookies or similar technologies.
- To keep business records, manage invoices, resolve disputes, and meet legal obligations.
Where privacy law requires a lawful basis, the basis depends on the context. We commonly rely on legitimate interests for B2B prospect research, relevant business outreach, reply handling, website security, and running scaleyour.email. We rely on contract where data is needed to provide services to a client or take steps before entering a contract, legal obligation where records must be kept by law, and consent for non-essential cookies or similar technologies.
B2B outreach and prospect research
scaleyour.email provides B2B cold email and lead generation services. That means personal data may be used to research whether a person is likely to be a relevant business contact for scaleyour.email or for a client's offer.
Prospect research is limited to business-relevant information, such as role, company, industry, public professional activity, public company news, podcast appearances, search results, directory listings, and client-provided ICP details. This information is used for campaign targeting, qualification, email personalisation, avoiding irrelevant contact, and handling replies.
If you receive an outreach email and do not want further contact, reply to the email or contact zac@scaleyour.email. We will add you to a suppression list so you are not contacted again by scaleyour.email for that purpose.
Tools and service providers
We use third-party tools to run the website and deliver services. These may include hosting providers, email and mailbox tools, CRM and spreadsheet tools, scheduling tools, analytics and visitor insight tools, data enrichment providers, campaign platforms, AI tools, and payment or accounting tools.
These providers may process data for us or for our clients. Some may process data in other countries. Where required, we use appropriate safeguards and only share the data needed for the relevant service.
We do not sell personal data to third parties for their independent marketing.
How long we keep data
We keep personal data only for as long as needed for the purposes above. Enquiry, client, billing, and campaign records are kept for as long as needed to provide services, maintain business records, handle disputes, and meet legal or tax obligations.
Prospect data that is not relevant, inaccurate, no longer needed, or objected to is deleted or suppressed where appropriate. Suppression records may be kept for longer because they are needed to honour opt-out and objection requests.
Your rights and opt-outs
You can object to B2B outreach or ask to be removed by emailing zac@scaleyour.email. If your request relates to a client campaign, scaleyour.email may need to pass the request to the relevant client or act on their instructions.
Depending on the situation, applicable privacy laws may give you rights to access your personal data, correct it, delete it, restrict how it is used, object to certain uses, receive a copy in a portable format, or withdraw consent where consent is the lawful basis.
You may also have the right to complain to a relevant data protection authority if you are unhappy with how your data is handled.
Contact details
For privacy questions, opt-outs, objections, or rights requests, contact:
5 Mid Mill, Stanley Mills
Stanley, Perth, PH1 4RA
zac@scaleyour.email